Razor Gen III Product Launch

When Vortex releases new product, they do so with robust launch campaigns. We maintain a cohesive look throughout the launch assets to reinforce recognition and awareness—reaching customers through a variety of mediums but emphasizing newsletters and social posts.

Role: Our team assigns one designer that leads the creation of the main product launch assets. As the art director, I usually work with the assigned designer to provide guidance and ensure brand consistency—I was the main designer on our Razor Gen III 4-24x44 Riflescope launch however. I worked with our in-house studio photographer to set up launch photos, set the look and tone for launch assets, and created the newsletter and print ad that went in our 2026 product catalog.

Studio launch photos.

Newsletter.

Print ad in 2026 product catalog.

Website homepage banner.