Floating Packout

An image for social media to promote the launch of the Razor UHD 32mm Binoculars. The Razor UHD 32mm Binoculars were designed specifically for use in saddle hunting, were the hunter hoists themself up in a tree tethered by a system of ropes and secured in a harness. The concept behind this image was to play on the need for lightweight gear by showing the binoculars and the typical gear a saddle hunter would use, floating up in the sky, light as a cloud.

Role: Created concept. Worked with in-house studio photographer to put together and set up the shot. Edited image.

Behind the scenes in the photo studio and image before post editing. Items were suspended in the air by fishing wire.